Trend is always a trap

The seasons ultimately change, nature switches in colours and temperature, wind just gets some new directions, the restaurants attract the people with new menu in relation with agriculture, hottest collections replace the sales racks and we are in the repetitious circle just like Groundhog Day movie. Fast. Faster. I know you can be the fastest. In the market, nationally or internationally, fight for the hedonistic trend – get into the trap.


Let’s dive into a common sense – we need to live fully in order not to feel sorry later. When the detailed essence of thought is defined, it becomes clear that ‘full life’ concept is closely related with being extremely fast. Follow, get it, pass it, leave it, forget it, search for new. Moreover, this optimistic but deeply pessimistic idea has a tight connection with the trends which are built up according to the flowing attitudes in the society.
Alexander McQueen once stated: “As a designer, you’ve always got to push yourself forward; you’ve always got to keep up with the trends or make your own trends”. That’s how trends are formed, pretty easy combination: common sense + charming and powerful leader. Even though I highly avoid the topic of fashion and politics synergy, in this aspect the connection is crystal clear. The politics is ever changing and fashion, including trends, is in one of the huge machine vehicles of the head-spinning rate dynasty. Unfortunately.


The question arises: why do we get into those traps so easily? Sometimes even without any intention or willingness… Are we too weak to decline the pressure or maybe we cannot reach the object that is supposed to be big T (trend)? Just an ordinary day and most of the time we all seek for the acceptance: in the elevator simple smile, in the coffee shop short and easy conversation, recognizable face in the cover page of the magazine, song heard thousand times before in the bar, sign or the name of the company on the jeans that cost half of the salary. What is it? No rebus, illusion, dilemma migraine – these are common senses which compose trends and we all take part in it the circulation and development. What a crime, right?


Ripped jeans that have so many holes that you can see everything, mullet skirts, ugly sandals which look like from grandma and super chunky platforms, flower crowns, only allowed if you are a hippie, sagging pants, “naked dresses”… We all sometimes get into the traps while searching for the common sense. But make sure not to be trapped by dogma which lives with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice and lock you in the “always trend” cage. Instead, have the courage to follow your heart and intuition.

Breathe in your green spring freshness!




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